Max Willens

Max Willens

Beyond Ads

Sports Illustrated’s future is in brand licensing, but its editors won’t be involved
Publishing in the Platform Era

Conde Nast launches new ad program for performance marketers
Publishing in the Platform Era

‘Beyond nine lives’: Salon’s new owners look to trim costs as they seek easy profit
Media Product Strategies

Architectural Digest expands digital video to B2B subscribers
Beyond Ads

NewFronts publishers plug their brand studios, but deals will still take time
Audio Anywhere

Slate expects nearly half of its revenue will come from podcasts this year
Media Product Strategies

The New York Times bets on the ad pendulum swinging back to context
Beyond Ads

In pivoting to paid, publishers run into tech headaches
Publishing in the Platform Era

Apple is looking to beef up staff for Apple News
Media Product Strategies

‘Basically playing favorites’: Apple News+ gets off to a rocky start for some publishers
Beyond Ads

‘A more sophisticated influencer strategy’: Publishers are building teams to recruit ‘expert networks’
Marketing on Platforms

VR hype has been replaced by AR hype among publishers
Publishing in the Platform Era

‘The Cleaner’: Conde Nast’s new level-headed leader is a publishing newcomer

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