Max Willens

Max Willens

Publishing in the Platform Era

For newspapers, the easy deals might not be the smart deals
The Programmatic Publisher

‘Just four dudes’: Inside EasyList, the community-run ad-blocking list disrupting the internet
Member Exclusive

WTF is a Lighthouse score?
Media Product Strategies

‘Value is a proxy’: Publishers are soliciting feedback from readers with one-question surveys
Media Product Strategies

‘This is a bet for us’: BuzzFeed looks to blend video and experiential with Internet Live
Publishing in the Platform Era

‘We’re not resourced like a big tech company’: The challenges of doing product at a publisher
Publishing in the Platform Era

The CMS war between Vox Media and The Washington Post is heating up
Future of TV

Rather than viral hits, Insider has shifted its video strategy to focus on shows
Media Product Strategies

How Bloomberg Media takes a test-and-learn approach to product development
Media Product Strategies

Amazon Prime Day shows how important commerce revenue is getting for publishers
Media Product Strategies

Streaming video wars are giving publishers an affiliate fee bump
Publishing in the Platform Era

‘Views for the sake of views are vanity’: With Facebook video views dwindling, NowThis is betting on quality over quantity
Media Product Strategies

How PopSugar built an Instagram tool that helps retailers with their e-commerce

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