Lucinda Southern

Lucinda Southern

Subscriptions

How The Economist has tripled the number of subscribers driven by LinkedIn
Subscriptions

After reaching profitability in 2019, Politico EU aims for 10% revenue growth this year
Media

‘Too big to ignore’: Future estimates profits of nearly $110 million this year
Media

State of play: Where the battle with Google and Facebook to pay for news is hottest
The Programmatic Publisher

‘Supercharging contextual’: Publishers eye potential for contextual ad revenue growth
Publishing in the Platform Era

‘A shady move’: Apple News+ Safari change automatically redirecting traffic to itself infuriates publishers
Life Beyond the Cookie

‘Changing the pipes to run on a better currency’: Publishers’ first-party data strategies take shape
Media

‘You have to innovate on the value’: The disparate state of virtual event ticketing
Media

‘We can be agile and evolve’: News UK is quickly growing a 7-figure incremental revenue stream from social video
Media

‘The audience is still there’: How U.K. sports outlets pivoted to branded content, social video to keep fans engaged as seasons were delayed
Life Beyond the Cookie

Inside The New York Times’ first-party data play
The Programmatic Publisher

Publishers are wary of the latest attempt to standardize GDPR compliance
Life Beyond the Cookie

Reducing cookie reliance, The Telegraph rolls out ways to share data directly with advertisers

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