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Media buyers anticipate a slower TV upfronts season amid economic uncertainty
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Kristina Monllos
Kristina Monllos
Member Exclusive
‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pause
Marketing on Platforms
‘Time to test multiple offers’: Why Black Friday and Cyber Monday advertising is coming earlier than ever this year
The Confessions
‘Logistical issues’: Confessions of a production exec on how coronavirus safety has changed her job
Member Exclusive
‘Tough medicine’: How agency combinations could help bolster holding companies traditional creative agencies
Brands in Culture
‘We look to those as growth levers’: How fitness start-up Obé is using brand partnerships to boost awareness
Marketing
‘Moving to a new mentality’: Marketers, media buyers focus on near-term planning to continue for the foreseeable future
Marketing on Platforms
‘Just now catching up’: Why the level – and sophistication – of digital ad spending in the ’20 election is being debated by Democrats
Future of Work
‘Focus on quality over quantity’: Why companies like L’Oreal are now aiming to use virtual events for recruiting
Member Exclusive
‘This is the norm not the exception’: Why media buyers need to prepare for issues with Facebook’s Ads Manager
Marketing
‘More dollars to experiential’: Why Walmart is still using experiential marketing to pitch Walmart+ — even during coronavirus crisis
Member Exclusive
‘Don’t have the luxury of doing good’: The age of dissonance continues at this year’s ANAs — and beyond
Future of Work
‘Show we’re listening’: Why agencies are lending office furniture, offering WiFi stipends to employees as new pandemic-era perks
Managing Through Crisis
‘Race to deliver’: Pernod Ricard CMO Pam Forbus on a new anti-hate speech initiative and how the coronavirus changed the company’s marketing
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