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The Creator Economy
‘The game requires you to show up in different pockets’: As working with creators is normalized, marketers tweak how they approach doing so
Brands in Culture
‘Nobody knows your brand like you do’: Why Skullcandy has built an in-house creative team
Member Exclusive
Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?
Brands in Culture
Why Grey Goose is partnering with performers, designers to beef up its experiential as it returns to in-person events
Brands in Culture
How Apartments.com is increasing its streaming, audio advertising to reach its ‘rental audience’
Agency Culture
‘Do what we do best to help our country’: How Ukrainian creative agency IAmIdea is continuing to work now
Member Exclusive
Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover
Brands in Culture
Why Guitar Center is focusing its marketing efforts on ‘inspiration for new musicians’
Member Exclusive
Marketing Briefing: Why staff turnover has become a more important metric for agencies pitching clients as the pursuit of new business evolves
Brands in Culture
‘Activations and festivals are definitely back’: Why Absolut is running an in-person and metaverse experience for Coachella
Agency Culture
Why 100 Roses From Concrete ran a mentorship program to help people 40-plus get back into advertising
Member Exclusive
Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce
Brands in Culture
‘Go broader’: Supergoop is aiming to boost brand awareness, get in front of new audiences with OOH, print and Twitch
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