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Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies
Media
Marketing
Media Buying
Future of TV
Special Projects
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
REGISTER
Kristina Monllos
Marketing Editor
Kristina Monllos
Marketing Editor
Member Exclusive
Marketing Briefing: The new normal for Q4: Shortened timelines, quick turnarounds, added pressure
Retail Media Rewritten
Why this luxury bedding brand is diversifying its media mix to get in front of shoppers
The Creator Economy
The Container Store taps brand ambassadors to inspire people to tackle home organization
Member Exclusive
Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences
Digiday @ Advertising Week
Advertising Week Briefing: When it comes to the metaverse, marketers focus on Web3 over gaming
Digiday @ Advertising Week
Advertising Week Briefing: Despite darkening economy, marketers put measurement, brand safety center stage
Member Exclusive
Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’
Digiday @ Advertising Week
Advertising Week Briefing: Why marketers are using brevity to get Gen Z’s attention
Brands in Culture
Orangetheory is focusing on marketing over brand-building to reinvigorate, grow membership
Brands in Culture
Fender wants to tap into nostalgia, experiential as people are ‘drawn to the vintage look’
Member Exclusive
Marketing Briefing: DTC brands join in on early holiday sales, say concentrated Black Friday sales make ‘less sense’
The Confessions
‘A lot of waiting, watching and partying while Rome burns’: Confessions of an ad tech exec on the third-party cookie delay
Member Exclusive
Marketing Briefing: Marketers, agencies report it’s ‘the perfect storm’ as new business pitches slow
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