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Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
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Kristina Monllos
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Brands in Culture
How Apartments.com is increasing its streaming, audio advertising to reach its ‘rental audience’
Agency Culture
‘Do what we do best to help our country’: How Ukrainian creative agency IAmIdea is continuing to work now
Member Exclusive
Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover
Brands in Culture
Why Guitar Center is focusing its marketing efforts on ‘inspiration for new musicians’
Member Exclusive
Marketing Briefing: Why staff turnover has become a more important metric for agencies pitching clients as the pursuit of new business evolves
Brands in Culture
‘Activations and festivals are definitely back’: Why Absolut is running an in-person and metaverse experience for Coachella
Agency Culture
Why 100 Roses From Concrete ran a mentorship program to help people 40-plus get back into advertising
Member Exclusive
Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce
Brands in Culture
‘Go broader’: Supergoop is aiming to boost brand awareness, get in front of new audiences with OOH, print and Twitch
Member Exclusive
Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes
Brands in Culture
‘It’s kind of like brand Halloween’: Why agencies and brands use April Fools’ Day to get attention with stunts
Member Exclusive
Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs
Brands in Culture
‘If there’s a good reaction then we create it’: Inside Jaja Tequila’s ‘reactive’ approach to advertising as the brand aims to boost brand awareness
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