Kristina Monllos

Kristina Monllos

Brands in Culture

Cómo Warner Bros. Discovery planea captar nuevos clientes con su cambio de marca HBOMax a Max
Brands in Culture

How Warner Bros. Discovery plans to win over new customers with its HBOMax rebrand to Max
Member Exclusive

Marketing Briefing: Why BMW, Fender and Saint Laurent are hoping people will watch their short films — but some marketers are skeptical
Brands in Culture

Por qué Marriott Bonvoy quiere que todo el mundo sepa que es algo más que una cadena hotelera
Brands in Culture

Why Marriott Bonvoy wants everyone to know it’s more than just a hotel chain
Member Exclusive

Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change
Brands in Culture

Amid WGA strike, marketers, agency execs ‘working with media partners to understand contingency plans’
Member Exclusive

Marketing Briefing: Marketers seek help with organic, social personas amid ‘reinvigorated interest in organic content’
Member Exclusive

Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’
The Creator Economy

Más marcas eligen a influencers Boomer y Gen X, ya que “las audiencias mayores pueden ser tan impactantes” como las jóvenes
The Creator Economy

More brands choose Boomer, Gen X influencers, as ‘older audiences can be just as impactful’ as young ones
Member Exclusive

Marketing Briefing: TikTok’s Smart Performance Campaigns show platform’s automation push
The Creator Economy

El escándalo de Bud Light expone la necesidad de gestión de los profesionales del marketing frente a controversias sobre influencers

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