Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

‘A perfect fit for us’: How a DTC wedding ring brand is testing shopping on TikTok
Brands in Culture

‘Go back to being authentic’: How 150-year-old Prudential Financial wants to maintain brand relevance
Member Exclusive

Marketing Briefing: As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR
Marketing on Platforms

The niche effect: How non-traditional brands are connecting with avid fans on TikTok
Experimental Channels

‘Seeds that will pay off in the future’: Why a DTC furniture brand is reconsidering its media mix to experiment
Experimental Channels

‘This is the wild west’: How an investment startup brand is building community trust with Discord
Marketing

How God-is Rivera helped put Black Twitter in front of marketers
Agency Culture

‘There are a lot of doors being closed’: Confessions of a PR professional of color on toxic positivity and weaponized incompetence in DE&I
Marketing

‘As an industry, we need to define hybrid’: How Zoom’s CMO is thinking about the future of work
Content & Commerce

Facebook expands live shopping offering to prepare for a bustling holiday season
Marketing on Platforms

‘We’re willing to try everything’: How a startup snack brand is leveraging meme culture to reach shoppers
Marketing

Why an AI shopping platform is taking a hyper-personalized approach to email marketing
Retail Revolution

‘The holy grail of e-commerce advertising’: Why DoorDash is bolstering its advertising offerings

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