Kimeko McCoy

Kimeko McCoy

Marketing

‘An explosion in the channel’: Why marketers are giving digital video a bigger piece of the advertising pie
Marketing

‘The most effective play for where we are right now’: Why an insurance startup is betting big on digital video ads
Marketing

‘The most significant investment for us this year’: Why Merrell footwear is dedicating half of its ad spend to digital video
Brands in Culture

‘Honesty goes a really long way’: Why Nando’s chicken is keen on social commentary ads
Experimental Channels

Inside Fluent cannabis company’s email and SMS marketing strategy to grow first-party data
Experimental Channels

‘The sky’s the limit’: How Girls Who Code is using digital experiences to expand its reach
Going Global

How OkCupid’s international marketing director shaped the brand’s messaging with thoughtfully inclusive leadership
Equality and Opportunity

‘People are over-mentored, under-sponsored’: Merkle’s global chief equity officer sounds off on ‘DE&I industrial complex’
Marketing on Platforms

‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape
Member Exclusive

Case Study: How Redbox is using its physical retail box to reach digital users
Marketing on Platforms

How a DTC vitamin company is rethinking its media mix as CPMs continue to rise
Marketing on Platforms

‘Eyeballs are shifting’: Why a DTC shapewear company is spending big on Pinterest and TikTok
Retail Revolution

‘Building a direct relationship with the customer’: How Athleta is leveraging its online community to build brand awareness

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