Kimeko McCoy

Kimeko McCoy

WTF Series

WTF is surveillance pricing?
The Creator Economy

‘We don’t have a social media strategy’: How Baked by Melissa’s CEO and co-founder Melissa Ben-Ishay went from founder to influencer
Life Beyond the Cookie

Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout
Life Beyond the Cookie

What Google’s third-party cookie left turn means for retail media’s growth spurt
The Creator Economy

How Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace
Generative AI

‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance
The Confessions

‘Is it even worth it?’: Confessions of an agency exec on client challenges with generative AI peak
The Creator Economy

As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
Brands in Culture

Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
Brands in Culture

GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses
Business of TV

‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
Generative AI

‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness
Retail Revolution

Companies seem determined to make everything a retail media network. How did we get here?

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