Kimeko McCoy

Kimeko McCoy

Super Bowl

Here are the cases for and against an $8 million Super Bowl ad
Super Bowl

Social media fragmentation exposes cracks forming in Super Bowl second screen plans
Brands in Culture

Boycotts and backlash reveal complications in changing DEI landscape
Marketing on Platforms

Fragmentation comes to search advertising as marketers grapple with shifting search behavior
Retail Media Rewritten

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
Brand Safety in Flux

As Trump returns to the White House, media buyers clamp down on brand safety
The Sports Marketing Playbook

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes
Retail Media Rewritten

Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
Marketing on Platforms

‘I need those home runs’: TikTok viral brands plan a future without the For You Page
Brands in Culture

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
Marketing on Platforms

What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame
The 2025 Notebook

As social fragmentation continues, marketers rewrite the social playbook
Brands in Culture

How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand

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