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After years of caution, pharma advertisers are embracing influencer marketing
Media
Marketing
Media Buying
Future of TV
EspaƱol
Special Projects
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Kayleigh Barber
Kayleigh Barber
Beyond Ads
‘Urgency around the community’: How Pop-Up Magazine pivoted to (even more) experimental storytelling
Brands in Culture
Why Front Office Sports and Pepsi are taking a B2B approach to Super Bowl marketing
Beyond Ads
Why DraftKings is partnering with Bleacher Report and its engaged betting content audience
Content & Commerce
‘Turn readers into shoppers’: Complex Shop’s journey to prevent cart abandonment
The Confessions
‘We’ll never go back to the way things were’: Confessions of a producer on in-person shoots
Future of Work
‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind
Subscriptions
‘Connect the dots’: Why publishers are investing in local media to round out big national stories
Publishing in the Platform Era
‘Convince the gatekeepers’: How The Week Jr. is growing its U.S. subscriber base
Future of Work
‘Let’s survive a pandemic together’: Roommates are struggling with realities of sharing space 24/7
Media
One year in, Protocol is starting to move on its global expansion plans
Equality and Opportunity
As marketer interest rises, Black media brands are investing in growing community coverage
Publishing in the Platform Era
‘A proxy for interests’: How Meredith is using data from political campaigns to inform non-political advertising
Publishing in the Platform Era
How Future PLC’s audience-first strategy grew revenue in 2020
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