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Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars
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Kayleigh Barber
Kayleigh Barber
Publishing in the Platform Era
How Future PLC’s audience-first strategy grew revenue in 2020
Media
In memoriam: A round-up of the media companies we lost in 2020
Beyond Ads
How Complex entered the race to earn revenue from audience insights
Life Beyond the Cookie
‘A second chance for publishers’: How Future PLC is using first-party data to sell against high-intent audiences
Media
How Vogue’s international approach to audience data helped it reach record readers
Subscriptions
Why news publishers are eagerly bundling their subscriptions with brands
Content & Commerce
Axios is entering into the software licensing business with a new tool to help companies communicate
Life Beyond the Cookie
With first-party data, Allrecipes is able to bake reader comments into advertisings tools
Content & Commerce
How NYT Cooking is crafting its recipe for community building one ‘generously buttered noodles’ sweatshirt at a time
Content & Commerce
How Wired leveraged Cyber Week readers to increase subscription revenue
Beyond Ads
How Forbes’ 30 Under 30 franchise has become a top selling point for the brand
Beyond Ads
‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging
Content & Commerce
How Cosmo is building brand affinity with younger audiences through its focus on commerce
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