Kate Kaye

Kate Kaye

Marketing on Platforms

Why Facebook actually has not agreed to everything MRC requires in its brand safety audit
Publishing in the Platform Era

As gray area between ads and paid influence grows, Mozilla calls on TikTok to tighten controls on political videos
Life Beyond the Cookie

Google’s opaque practices to restrict fingerprinting create confusion among its ad tech partners
Marketing

Google’s new approach to attributing ads across its vast platform flies in face of antitrust pressure
Data & Privacy

Google promises not to build itself privacy sandbox ‘backdoors,’ but advertisers are skeptical
Marketing

Cheat Sheet: How GARM and MRC work together on platform brand safety
Marketing

Getting Facebook, YouTube, TikTok, Twitter and others to independent GARM brand safety verification is a diplomatic dance
Evolving Agencies

Publicis Media updates ad tech evaluation process to avoid cultural stereotypes, but getting information about algorithms ‘is hard’
Life Beyond the Cookie

For U.S. News and World Report, first-party audiences are in decision mode
Data & Privacy

Cheat Sheet: Children’s privacy law update adds pressure against Facebook’s Instagram for kids plan
Retail Media Rewritten

Archery brand goes on first-party data expedition, but Google scores, too
Data & Privacy

How Verizon’s self-imposed data privacy limits contributed to the demise of its media ambitions
Data & Privacy

Why the FTC is inspecting dark patterns in digital data privacy and the NAI is bracing for potential regulations

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