Kate Kaye

Kate Kaye

Life Beyond the Cookie

Google considers switching FLoC to a topic-based approach, as exec acknowledges cookie replacement has fingerprinting potential
Marketing on Platforms

Why Facebook’s limits on teen targeting are all part of its algorithmic ad playbook
Data & Privacy

California Attorney General says popular, digital ad opt-outs from trade groups don’t comply with CCPA
The Programmatic Marketer

Here’s what’s behind the rise of custom algorithms for digital ad decisions
Data & Privacy

Now hiring: The FTC seeks ad tech and social media experts as it shifts its approach to investigating data abuses
Data & Privacy

In some California privacy cases, analytics trackers are in the crosshairs — and violators could be charged by the cookie
Data & Privacy

‘Weak Sauce’: New industry tool for opt-out from email-based tracking misses ID tech and key players like Facebook and Liveramp
Brand Safety in Flux

As Twitter kicks off its brand safety audit with the MRC, Facebook’s finally starts
Data & Privacy

When the White House invoked the s-word, it gave new legitimacy to ‘surveillance’ advertising
Data & Privacy

How a new tool that crowdsources California privacy law violation allegations creates gray areas for businesses
Data & Privacy

California’s attorney general backs call for Global Privacy Control adoption with fresh enforcement letters to companies
Data & Privacy

A new era of drugmaker influence: How the pandemic inspired pharma marketers to target doctors in novel ways
Marketing on Platforms

Despite vowing to fight ‘woke’ big tech, Ted Cruz’s Facebook spending boost creates ‘ethical quandary’

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