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Marketers may become part of the culture war — even if they didn’t intend to be
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Julian Cannon
Julian Cannon
Brands in Culture
Tim Ellis, CMO de la NFL, explica por qué los creadores de contenidos lideran la estrategia de la liga centrada en la Generación Z
Brands in Culture
NFL CMO Tim Ellis on why content creators are leading the league’s Gen Z-focused strategy
Equality and Opportunity
Content creators of color question whether Twitter Blue is worth the price after Elon Musk’s takeover
Brands in Culture
Brands turn to gamification to reach hockey fans during the NHL playoffs
The Confessions
Confessions of a social media manager on the pressure of managing live streams
Marketing on Platforms
Cómo Fubo está utilizando la Major League Baseball para atraer nuevos espectadores al streamer
Marketing
How Fubo is using Major League Baseball to draw new viewers to the streamer
Marketing on Platforms
Beverage brands seek out the right fit with Gen Z-focused influencer marketing
Gaming & Esports
Por qué la película de Super Mario Bros. puede ser la jugada definitiva de Nintendo en marketing de contenidos
Gaming & Esports
Why the Super Mario Bros. Movie might be Nintendo’s ultimate content marketing play
Marketing
Wrestlemania could harness larger advertiser network after Endeavor acquisition
Beyond Ads
BodyArmor trabaja con Jennifer López para impulsar la marca más allá de los aficionados al fitness y al deporte
Beyond Ads
With paid verification on the rise at social platforms, content creators and marketers feel mixed on its use
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