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Inside the brand and agency scramble for first-party data in the AI era
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AI Marketing Strategies | NYC
Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
SECURE SEAT
Jessica Davies
Managing editor
Jessica Davies
Managing editor
The Programmatic Publisher
‘A new kind of collaboration’: Why Trinity Mirror opened up its first-party data to Nestle
WTF Series
WTF is a persistent ID?
Subscriptions
The Times of London leans on Facebook video to drive subscriptions
Beyond Ads
4 months in: The Telegraph’s subscription rate has increased by 300 percent
Media
News Corp sales exec on the duopoly: ‘That threat is not going away’
Media
How Dennis is fighting ad blocking with a data-focused approach
The Programmatic Marketer
Getting louder: A view of the programmatic audio landscape
Going Global
Yahoo is courting UK publishers to feed its news feed
The Programmatic Publisher
‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle
The Programmatic Publisher
The New York Times looks to programmatic ad sales in international markets
Publishing in the Platform Era
‘Beyond just impressions’: Inside Goal’s first sponsored Facebook Live TV series
The Programmatic Publisher
The winners and losers of the server-to-server programmatic arms race
The Programmatic Publisher
‘The doorbell doesn’t ring anymore’: News UK has had to change how it hires digital talent
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