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Ilyse Liffreing
Ilyse Liffreing
Evolving Agencies
‘One drink became five’: Ad agency couples tell their stories on Valentine’s Day
Marketing on Platforms
Publishers and brands are copying Snapchat’s Story feature for their apps and mobile sites
Evolving Agencies
Agencies rethink their dating policies in the #MeToo era
Marketing
Brand winners and losers of Super Bowl LII
Evolving Agencies
Ad schools are scrambling to add AI courses
Evolving Agencies
Life After Advertising: From Deutsch CEO to cleaning supplies startup founder
The Programmatic Marketer
The state of AI in marketing in 5 charts
Marketing on Platforms
MoviePass is using location data for a new ad play
The Creator Economy
How Smucker’s cut fraudulent views on its influencer content by 98 percent
Evolving Agencies
Life After Advertising: From selling Kool-Aid to helping kids graduate
Marketing on Platforms
The year in Snapchat advertising
Marketing
‘Lost in translation’: Ad buyers struggle to navigate Amazon’s client services teams
Marketing on Platforms
Patrón mixes e-commerce and AR
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