Ilyse Liffreing

Ilyse Liffreing

Member Exclusive

Marketers are flocking to the idea that they need to find deeper meaning
Member Exclusive

#MeToo changed the industry, but there’s a lot that remains to be done
The Confessions

Confessions of a 20-year-old ad agency CEO: ‘Your credibility gets called into question’
Marketing

DTC brands are in the spotlight at Advertising Week
Marketing

Confessions of a young female ad agency staffer: ‘My hope for change is slim’
The Creator Economy

Brand-safety concerns are making influencer marketing more expensive
Agency Culture

Agencies are using anonymous app Fishbowl to keep tabs on employee morale
Retail Revolution

Why platforms like Facebook, Amazon and Walmart are trying to play nice with small businesses
Retail Revolution

Walmart goes after city folk with rebrand of Jet.com
Experimental Channels

Brands like Infiniti see promise in Apple’s expanded AR tool
Marketing on Platforms

‘We can’t continue to shout at our customers’: American Express delves deeper into custom content
Marketing on Platforms

TV networks get in on the live trivia app trend even as the hype cools
Marketing

Cheatsheet: Everything you need to know about Amazon’s advertising consolidation

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