Attention foodies: Your Instagram could be on Time Out NY’s cover
New York foodies, your meal is ready for its closeup. Time Out New York, the local weekly guide to events and restaurants, is tapping its 26,000 Instagram followers to crowdsource a cover: the most-captivating food picture from a nominated New York City bar or restaurant with the hashtag #TimeOutFoodAwards will grace the front of its popular annual Food & Drink Awards Issue.
“We were hoping to get a photographer to shoot the whole thing with the iPhone and filter the images,” said Terri White, the editor-in-chief of Time Out New York, “But, then we decided we wanted to get the entire Instagram community — we thought it’d be great to get them involved to them in the creation of the cover.”
Selecting the final photo, which will appear on the March 27 cover, will come down to a conversation between White, Time Out New York’s food editor Mari Uyehara, and photo editor Jennifer Arnow.
“It’s 2014 and everyone Instagrams their food,” said White. “Everyone really wants to document what they’re eating.” Indeed the ubiquitous hashtag #foodporn, for example, contains more than 23 million photos, according to social tracking site Webstagram.
So far, more than 450 photos have been submitted to to the #TimeOutFoodAwards hashtag on Instagram since the contest launched last Friday.
If you’ve got a favorite photo from a few weeks (or months) ago, no matter. Retroactive hashtags work, too:
-
Publishers speak out on the state of the media business at the Digiday Publishing Summit
With the calendar flipping to spring, do publishers feel like the economic conditions are starting to thaw or do they expect the second quarter to be similarly frigid?
-
How Forbes and The Daily Beast are consolidating diverse revenue streams to create the highest value audience
Forbes and The Daily Beast have shed the silo-model when it comes to how their revenue teams operate.
-
How BuzzFeed’s Creator Score is grading the impact of its creator network
BuzzFeed's Creator Network is a primary focus in 2023 for the publisher, and its campaign grading tool is being used to prove out its ability to create successful ads.
-
SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
-
In graphic detail: Google’s Ads Safety Report shows suspect ad activities are on the rise
Google's ad transparency efforts detail how bad actors necessitate further investment.
-
Media Briefing: Publishers share their biggest challenges and opportunities at the Digiday Publishing Summit
While Q1 ad revenue, sales cycles and payment windows appeared to be equally bad across the media industry, bright spots arose around consumer revenue streams, new tech experimentation and traffic patterns.
