Erin, go blech: Brands go green for St. Patrick’s Day

Today, everyone is Irish. And that means, in the spirit of St. Patrick’s Day, brands are feeling lucky on Twitter, posting rainbows, four-leaf clovers, basically anything to do with the Emerald Isle, for a bit of real-time marketing.

Here’s to brands going a little green today:

DiGiorno’s

Step right up for some greasy pizza kisses?   

Lucky Charms

This is one brand where it makes perfect sense to weigh in on the day. The best charms are the ones that are made of sugar, apparently. 

Smucker’s

With a name like Smucker’s … you can expect a groan-worthy pun or two. 

Charmin


We’re not sure that there’s gold at the end of that rainbow, Charmin.

Gain

Hm. Is a soapy sudsy kiss is better than a greasy pizza kiss? Discuss.

The Vitamin Shoppe

We’ll have whatever “vitamins” that leprechaun has been taking?

Green Giant

Thanks for reminding us of those less lucky, leafy greens, Green Giant.

Cheerios


Cheers, Cheerios.

https://digiday.com/?p=68506

More in Marketing

Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment

When it comes to agencies, both of Meta’s older sibling social media platforms may be past their primes.

The DoJ’s antitrust battle with Google underlines Big Tech’s preference for secrecy, a growing bugbear for advertisers

The legal battle sees Apple and Google et al attempt to conceal their inner workings, developments that mirror the experience of their media customers.

Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools

“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”