Today, everyone is Irish. And that means, in the spirit of St. Patrick’s Day, brands are feeling lucky on Twitter, posting rainbows, four-leaf clovers, basically anything to do with the Emerald Isle, for a bit of real-time marketing.
Here’s to brands going a little green today:
DiGiorno’s
kiss me i’m pizza
— DiGiorno Pizza (@DiGiornoPizza) March 17, 2014
Step right up for some greasy pizza kisses?
Lucky Charms
Happy St. Patrick’s Day! Celebrate by making these fun Lucky Charms cupcakes. https://t.co/836mXHteSU pic.twitter.com/94oAOFQNWs — Lucky Charms (@LuckyCharms) March 17, 2014
This is one brand where it makes perfect sense to weigh in on the day. The best charms are the ones that are made of sugar, apparently.
Smucker’s
Happy St. Patrick’s Day to you and your family! May it be filled with luck, love, and delicious food! pic.twitter.com/YnpkKGul7u — Smucker’s (@smuckers) March 17, 2014
With a name like Smucker’s … you can expect a groan-worthy pun or two.
Charmin
May the Luck of Charmin be with you… #tweetfromtheseat pic.twitter.com/qMRLSsDsmO — Charmin (@Charmin) March 17, 2014
We’re not sure that there’s gold at the end of that rainbow, Charmin.
Gain
The best way to celebrate #StPatricksDay! pic.twitter.com/bSA3ypZ6sv
— Gain Laundry (@Gain) March 17, 2014
Hm. Is a soapy sudsy kiss is better than a greasy pizza kiss? Discuss.
The Vitamin Shoppe
Happy St. Patrick’s Day! RT if this is your idea of a pot of gold. @Team_Optimum #stpattysday #protein pic.twitter.com/MuexpCNJQm — The Vitamin Shoppe (@VitaminShoppe) March 17, 2014
We’ll have whatever “vitamins” that leprechaun has been taking?
Green Giant
Eat your greens for good luck! pic.twitter.com/8KvgKzckgj — Green Giant (@GreenGiant) March 17, 2014
Thanks for reminding us of those less lucky, leafy greens, Green Giant.
Cheerios
Happy St Paddy’s Day! Spread a little luck of the Irish. pic.twitter.com/tO5f3gGPP2 — Cheerios (@cheerios) March 17, 2014
Cheers, Cheerios.
More in Marketing
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.