Two weeks ago, a 23-year-old marketer was laid off from her job after just five months. This being 2014, she started a blog about her adventures in unemployment a week later.
“Laid Off Lex” is the lighthearted account of the travails of the young and unemployed. Lex tweets the mundane life of the mostly idle job hunter, musing about upcoming interviews, the inadequacies of the New York State Department of Labor and, of course, cafe visits.
— Laid Off Lex (@LaidOff) February 27, 2014
“It’s almost a comical situation; you don’t think it’s happening to you,” said Lex, who requested anonymity because she fears some prospective employers might be turned off by her catharsis project. “Three or four days into being unemployed, I just thought I really needed to document this experience. I’m 23-years-old, and I have a good education, and I was doing everything I should be doing to be successful in this field.”
According to Lex, she’s hoping to use the account to campaign for another gig and let off some steam about her experiences.
The advertising field, which has faced nearly a decade of employment decline, according to the Bureau of Labor Statistics, bottomed out in January 2010, at around 402,000 employed industry-wide. New services at agencies, including social media and search engine optimization, account for new growth, now up to 450,000 employed.
But this media shift is also part of the reason Lex thinks that agencies might be facing internal change: major brands are no longer relying on one major agency to handle all of their services. Rather, big brands will turn to multiple smaller agencies to handle individual slices of the bigger marketing pie. Marketing is also the first budget line to get cut at major brands when business isn’t doing well, and that in turn impacts the agency.
So far, Lex has received one job offer over Twitter, though far from her dream city of New York:
— Laid Off Lex (@LaidOff) March 1, 2014
Interestingly, Lex is managing to both keep her anonymity, in case she alienates any potential employers, but also use the Twitter feed to get job leads. Major marketing recruiters have also been DMing her with potential jobs, and she’s gained 272 followers after starting the account just over a week ago. Most of her tweets have little to no engagement — most of her growth, she thinks, comes from word of mouth marketing and hashtag use, as well as having what she says a friend once called, “a unique voice.”
“Finding a job is like finding a boyfriend or real estate,” said Lex. “You have all the ideals in a list in your head, and at a certain point you have to decide which requirements are less important and just go with the best fit.”
Image via Wikimedia Commons
Samsung turns to Discord to build out its metaverse strategy
Discord -- a popular messaging platform for gamers that in recent years has gained more mainstream adoption -- has been increasingly important for Samsung's metaverse strategy.
‘We had to tear up our brief’: AB InBev’s in-house agency founder talks progress on the ground in Cannes
To get a sense of the in-house work AB InBev is doing through agency draftLine, and in light of rumblings of an in-house resurgence as marketers prepare for the pending economic recession, Digiday caught up with Tracy Stallard, draftLine's founder and global CEO, at this year's Cannes festival.
As Cannes winds down, some marketers say want ‘less pageantry and more substance’ from the festival
But after two-years of pandemic lockdown, pending economic recession and other societal uncertainties, marketers and advertisers at this year’s conference say the answers aren’t coming so easily.
SponsoredFor brands, first-party data is unlocking the cookieless ecosystem
Bill Masterson, President, Publishers Clearing House A dominant factor guiding the industry has been that cookies and mobile app IDs are vanishing and will be replaced by some mixture of new and emergent identity solutions. As a result, the market is alive with new and exciting alternatives to replace the third-party browser cookie and mobile […]
On the French Riviera, ad tech braces for a correction
To survive, much less prosper, ad tech vendors have been redefining and expanding what they do -- while carefully sizing up competitors. But tossing out the smaller fish is easier said than done.
Why esports companies are looking beyond competition as they invest more in live events
Although esports events still center around competitive gaming, they are increasingly becoming professional events as well — rare opportunities for those who work in a largely remote industry to come together and hobnob about their work.