To cat owners that know what it’s like to have your cat sit on your computer keyboard while you try to type: there is a light at the end of the tunnel.
Big Heart Pet Brand’s Meow Mix has a version of Kickstarter for cats, Catstarter, which looks to address the cat and keyboard issue, among others, through product design. Launched last week, the site currently has three product ideas that cat owners can back: a fake keyboard and warming pad to trick your cat into thinking its your keyboard; a Twitter-powered cat feeder where owners can tweet to feed their cats; and a dish that funnels food to the center of the bowl to make it easier for your cat to eat.
“With Catstarter, we wanted to see where cats could eat and play for the better,” said Kimberly Rom, the senior brand manager for Meow Mix. “We wanted to solidify that bond between cat and cat enthusiasts across the country.”
Backers aren’t required to pay anything to Meow Mix upfront; votes simply help Meow Mix decide which project to put into production.
If you don’t like any of those ideas, Meow Mix will also allow you to submit your own ideas that might be voted on in the future. On April 11, the votes will be tallied and the most popular project will go into production, with help from a product design firm. Those who backed the project will be given first access to the project once it’s ready for market.
According to Rom, nearly 30 percent of visitors have cast their votes for a product. So far, more than 3,000 people have backed one of Meow Mix’s inventions, though only a handful have actually shared the product they’ve backed on Twitter or Facebook.
‘My title was non-negotiable’: A Q&A with Cathy Hackl, chief metaverse officer at Journey
Hackl's most convincing qualification for the role might be her bona fide connection to metaverse users: she’s the mother of three metaverse-native kids, including a 10-year-old who runs his own Roblox business.
‘If we can pave the way’: How OKCupid is using its app and its ads to fight for abortion rights
The online dating platform yesterday sent in-app notifications to all U.S. users encouraging them to donate to Planned Parenthood.
Retail brands rush to cover abortion care, but not all of their workers may be covered
What’s not immediately clear from some of these post Roe announcements is how many employees will be covered by these new policies.
SponsoredWhy the caliber of content is paramount for advertisers
Agata Brodniewska, brand safety manager, Dailymotion Content is king when attracting consumers but is equally essential when courting advertisers. While both stakeholders want many of the same things, they most notably want relevant content they can count on to deliver an accurate and honest message without confusion or misinformation. This is especially important for advertisers […]
Days Inn seeks unique ways to stand out as people return to traveling
Days Inn is introducing a new, limited-edition amenity: a pillow that compliments guests. It's part of a strategy to find unique ways to stand out and help drive brand awareness.
‘Clients are being cautious’: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending
Some marketers, agency execs are also reconsidering their blocklists, adding phrases related to the Supreme Court to their lists to stem potential brand safety issues.