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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Haniya Rae
Haniya Rae
Marketing
High schoolers hashtag to win Adidas gear — and promote the brand
Marketing
Fooled you: Brands roll out the pranks for April Fools’
Marketing
Shockvertising: Is Pedigree starved for attention?
Marketing
15 seconds of fame: Heineken produces a fan-tweeted film pitch
Marketing
Step by step: Inside Keds’s girl-oriented social strategy
Marketing
Erin, go blech: Brands go green for St. Patrick’s Day
Marketing
Can Sephora build its own Instagram?
Marketing
Feline disruption: Meow Mix starts Catstarter
Marketing
MoMA wants to unleash your inner art critic on Twitter
Media
Attention foodies: Your Instagram could be on Time Out NY’s cover
Marketing
You’ve been Prank’d: Inside Mondelez’s startup incubator
Marketing
Can Laid Off Lex tweet her way to employment?
Marketing
Snapchat your way to free delivery food
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