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Marketing on Platforms
‘We’re in the middle of a reckoning’: At digital media gathering, new reality sets in
Media
Chobani CCO Lee Maschmeyer on cutting out creative agencies: ‘We can make our dollars work harder’
Agency Culture
The merging of advertising and entertainment has led to talent shortfall
Future of TV
YouTube channel Real Stories gets 1 million daily YouTube views
Publishing in the Platform Era
In an era of video, podcasts struggle to break through on social media
Future of TV
Publishers with TV ambitions are pursuing Netflix
Marketing
Budgeting app Moven wants to buy a bank
Publishing in the Platform Era
Google and Facebook make up less than 5 percent of publishers’ digital revenue
Publishing in the Platform Era
Publishers eye LinkedIn as Facebook’s reliability falters
Future of TV
Trump and Stormzy: How Beano creates content kids want
Agency Culture
‘You sound like Kate Winslet’: How the British accent took over advertising culture
Marketing on Platforms
Swatch taps into esports by sponsoring drone racers
Marketing
Inside Overstock.com’s financial services strategy
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