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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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Content & Commerce
How brands are using TikTok as a channel for customer service and product feedback
Life Beyond the Cookie
With pandemic continuing to recede, publishers pitch longer-term partnerships
Publishing in the Platform Era
Cheat sheet: How the Journalism Competition Bill would allow publishers in the U.S. to collectively bargain with Facebook and Google
The Programmatic Marketer
‘They won’t enable our identifier’: Identity tech providers try to make sense of Google’s plan not to support alternate identifiers
Content & Commerce
‘The returns are impressive’: How eko’s partnership with Walmart is making interactive video more mainstream
Content & Commerce
Other platforms ‘offer a superior experience’: Why Google’s Shoploop missed the social shopping trend
Publishing in the Platform Era
‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp
Publishing in the Platform Era
Cheat sheet: U.S. lawmakers propose Section 230 reforms to regulate online paid speech
Content & Commerce
Hearst turns to first-party data to look for new brand licensing categories
Media
‘Not just one thing’: How Thrillist plans to rebound from a nearly travel-free 2020
Content & Commerce
‘Put the pedal to the metal’: Yahoo Sports finds big appetite for action among its first-time bettors
Content & Commerce
With America still on lockdown, publishers lean into direct mail
Content & Commerce
“It’s not a one-size-fits-all approach”: How marketers are using Reddit to build loyalty and drive sales
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