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As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
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Join the Sandy Hook Promise Media Advisory Board partnership
Life Beyond the Cookie
Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech
Privacy
Cheat Sheet: Why advertisers need to know about the ‘Fourth Amendment Is Not For Sale Act’
Life Beyond the Cookie
LiveRamp is name-dropping Macy’s, and its money, in pitches to publishers. Here’s why
Publishing in the Platform Era
Cheat Sheet: Google curbs publishers’ commerce plans with a product reviews update
Content & Commerce
Why The Home Depot quietly brought live streaming to its consumers
Life Beyond the Cookie
VIDEO: How the identity economy works as the third-party cookie’s demise approaches
Life Beyond the Cookie
Data buyer beware: agencies are starting to ditch complacent providers
Marketing
As privacy changes loom, Amazon stands to reap the greatest reward
Life Beyond the Cookie
‘We can’t un-FLoC ourselves’: Google’s cookieless ad targeting proposal under fire from ethics researchers, lawmakers for discriminatory potential
Life Beyond the Cookie
The coming cookie changes will force some small publishers to give up on advertising altogether
Life Beyond the Cookie
Third-party cookie replacements fall short of consent and transparency promises
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Digiday Research: Contextual targeting will have its renaissance
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