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As Trump returns to the White House, media buyers clamp down on brand safety
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Marketing
As the summer heats up, shorts are the new normal at ad agencies
Marketing
Mercedes-Benz uses influencers to reach millennials
Marketing
Publicis has Kevin Roberts take leave of absence as it mulls his fate
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NBC and Facebook link for Olympics ‘social command center’
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Revitalized Allure website puts focus on e-commerce
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Wolff Olins app takes Londoners on bee tour
Marketing
For Kit and Ace, Snapchat doubles as a TV channel and customer service assistant
Sponsored
How Hilton is using VR cousins like 360° video to reach “Destination: Inspiration”
Media
Despite missteps, Yahoo also leaves behind a big legacy
Media
Flush with $20 million, Brit + Co builds a video team with an eye toward commerce
Media
‘We were wasting time churning out tweets’: The Economist guide to quality over quantity
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The Ice Bucket Challenge is trending again after ALS breakthrough
Marketing
How Adidas wiped out a chunk of its own management to drive growth
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