Antoinette Siu

Antoinette Siu

Looking Back/Ahead to 2024

Agencies weigh positives and negatives to 2024 spending in an uncertain economy
Member Exclusive

Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company
Future of Measurement

Innovid study examines impact of measurement and optimization gaps across CTV campaigns
Member Exclusive

Media Buying Briefing: A look at agencies’ holiday spending strategies this year
Generative AI

Influencer agency Billion Dollar Boy creates new unit for emerging tech — like generative AI
Life Beyond the Cookie

Study examines combining first-party and third-party data to reach wider audiences, reduce costs
Member Exclusive

Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time
Generative AI

Inside one agency’s efforts to build its own AI platform
Member Exclusive

Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic
Marketing on Platforms

Pixability looks to boost media investments for diverse YouTube creators
Future of Measurement

As more brands use generative AI to create social content, agencies are changing how they measure its success
Member Exclusive

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
Future of Measurement

IPG launches identity resolution cloud application as the industry prepares for a cookieless world

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