Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

How esports companies are keeping fans engaged with adaptive, overlaid ads
Gaming & Esports

Creator-first and competition-first approaches reflect the DNA of esports organizations
Gaming & Esports

Esports orgs and their sponsors focus on wholesome brand activations to get fans to engage
Gaming & Esports

With the Metaverse on the horizon, its creators reflect on the importance of diversity in the virtual world to come
Gaming & Esports

As gaming influencers rise in prominence, their podcasts provide new branding and sponsorship opportunities
Gaming & Esports

Despite COVID-19, localized esports organizations stayed close to their hometown communities — and reaped the rewards
Gaming & Esports

How Vindex is bringing order to the chaotic world of esports
Beyond Ads

As the gaming industry’s scandals take center stage, a trickle of uneasy sponsors threatens to become a deluge
Beyond Ads

With the Metaverse hype cycle at full blast, experts take the long view
Beyond Ads

As gaming expands, endemic and non-endemic creative agencies emphasize their strengths
The Confessions

‘She was the most sexually harassed person I ever met’: Confessions of a former Activision Blizzard employee on the company’s toxic work culture
Beyond Ads

As in-game ads expand, ad tech firms look to level up their services
Beyond Ads

‘There has to be an authentic manner in which you approach our fans’: T1 CEO Joe Marsh on brand partnerships in gaming and esports

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