Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

‘Winning is part of the culture’: A Q&A with Leonard Edwards, Evil Geniuses’ new head of global partnerships
Gaming & Esports

The Rundown: Why fighting games are an underutilized resource for esports-minded brands and their partners
Gaming & Esports

Huawei’s in-game campaign shows the power of in-game ads — and the importance of measurement
Gaming & Esports

Breaking down the options: How brands are engaging with virtual audiences in Roblox
Gaming & Esports

The bridge-builder: Why Disney tapped a former theme park executive to lead its metaverse strategy
Gaming & Esports

‘Community is at the heart of everything we do’: A Q&A with Twitch vp of trust and safety Angela Hession
Gaming & Esports

The Rundown: Crunching the numbers on brand ROI demands from esports activations
Gaming & Esports

‘The time is now for game streaming’: Q&A with Samsung head of product management for gaming Mike Lucero
Gaming & Esports

As the industry evolves, the holding company model might be the future of esports
Gaming & Esports

Tracing Chris Lloyd’s path to the top of esports talent representation
Gaming & Esports

What if – Microsoft’s acquisition of early in-game ad firm Massive had worked out?
Gaming & Esports

TSM’s social media following has seen a 30 million decline in the last six months
Gaming & Esports

In the metaverse, brands’ FOMO is competing with consumers’ burnout

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