Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

How NASCAR is getting in on the race to develop a brand identity for the metaverse
Gaming & Esports

As in-person events gradually return, DreamHack looks to become ‘a SXSW of games’
Gaming & Esports

Why an exercise bike wants to bring gamified fitness to the metaverse
Gaming & Esports

AT&T and 100 Thieves are bringing their partnership into the metaverse with the AT&T Station
Gaming & Esports

State Farm’s motion-captured NBA2K mascot combines the virtual with the physical
Gaming & Esports

The Rundown: Collegiate esports companies and organizations prepare for the future following a COVID-19 bump
Gaming & Esports

Misfits Gaming partners with The E.W. Scripps Company in a bid to bring esports content to Floridian television viewers
Gaming & Esports

As the almost-billion-dollar esports betting industry expands, companies are seeing green beyond early-stage challenges
Gaming & Esports

Why companies are using virtual concerts to introduce their users to the metaverse
Gaming & Esports

As non-endemic brands eye the gaming space, a lack of industry standards is delaying their arrival
Gaming & Esports

With user-generated content on the rise, platforms are emerging to support this new type of creator
Future of Work

Companies are coworking in the metaverse to stave off Zoom burnout and spark new types of collaboration
Gaming & Esports

Why Immortals Gaming Club is turning the esports merch game on its head with its zero-profit strategy

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