Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

‘Our entire industry is dying’: In esports media, layoff season is in full swing
Gaming & Esports

Why Web3 and the metaverse shouldn’t be conflated: A Q&A with Matthew Ball
Gaming & Esports

How recession-proof is the esports industry?
Gaming & Esports

‘If someone wants to hate us for that, I’ll welcome it’: Misfits Gaming CEO Ben Spoont debriefs on esports industry’s muted Roe response
Gaming & Esports

‘My title was non-negotiable’: A Q&A with Cathy Hackl, chief metaverse officer at Journey
Gaming & Esports

Despite mounting recession fears, esports brand partnerships are on the upswing
Gaming & Esports

Why esports companies are looking beyond competition as they invest more in live events
Gaming & Esports

‘Epic Games is a service provider’: A Q&A with Timberland CMO Drieke Leenknegt on the brand’s metaverse strategy
Gaming & Esports

Why brand intellectual property mashups are becoming the ‘Stories’ of the metaverse
Gaming & Esports

Why limited-time brand activations rule in Roblox — for now
Gaming & Esports

Why brands shouldn’t lose sight of hyper-casual gaming as a growing and diverse ad environment
Gaming & Esports

Why the IAB’s updated measurement guidelines could be a watershed moment for in-game advertising
Gaming & Esports

How Full Squad Gaming’s influencer-powered approach reflects the future of gaming and esports media

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