Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

Quontic Bank’s metaverse outpost demonstrates the importance of brand utility in metaverse activations
Gaming & Esports

In-game advertising experts question Microsoft and Sony’s gaming advertising plans
Gaming & Esports

How the layoffs at Upcomer show the challenges of public ownership in esports media
Gaming & Esports

Why Snap and Saber Interactive are promoting the release of Evil Dead: The Game with an AR magazine cover
Gaming & Esports

Fortnite Creative’s creator economy represents the future of metaversal brand activations
Gaming & Esports

Game developers are angling to become the next big media owners — and brands are taking notice
Gaming & Esports

How the Overwatch League is generating fan engagement with a March-Madness-style bracket contest
Evolving Agencies

The Rundown: Why WPP/Epic Games partnership signals the next level of commitment to prepping for the metaverse
Gaming & Esports

How The Sandbox’s first virtual pride parade highlights the importance of diversity in the metaverse
Gaming & Esports

Why Twitch signaled a recommitment to creators at IAB NewFronts
WTF Series

WTF is the difference between gaming and esports?
Gaming & Esports

Why companies are developing new tools and metrics to measure gaming advertising
Gaming & Esports

Why North Carolina is becoming the Silicon Valley of the metaverse

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