![](https://digiday.com/wp-content/uploads/sites/3/2013/11/Barcelona-DPS.jpg?w=1030&h=440&crop=1)
Digiday is introducing its first-ever European conference, bringing our popular Digiday Publishing Summit franchise to Barcelona, Spain.
The Digiday Publishing Summit Europe, held at the W Barcelona from June 2-4, 2014, will gather top international publishers to address the biggest trends and challenges facing publishers today. Executives from BuzzFeed, Forbes, The Huffington Post, Hearst, The Guardian, CBS Interactive and others will share case studies from their most recent experiments embracing digital. Digiday has identified the five key themes dominating the publishing conversation to focus on at DPS:
Rise of the machines
Programmatic is not a passing fad — it’s here to stay. Publishers are finding their way in the shift to automated ad buying by adopting strategies to protect their core strengths while tapping new budgets and driving efficiencies.
The native shift
The lines between editorial and advertising are undeniably blurring, as publishers react to the commoditization of display ads with campaigns that insert advertisers into the content stream with editorial-like executions. How will this paradigm impact the future of publishing?
Mind the mobile gap
Consumer time is shifting quickly to mobile devices, forcing publishers to craft new publishing and monetization approaches. How are publishers reconciling the need for a mobile focus with its limited potential for ROI? And how are publishers working to improve that return?
Beyond ads
Publishing has always relied on more revenue streams than advertising. The vast supply-demand imbalance on the Web has made the reliance solely on advertising untenable. From metered systems to memberships to ecommerce to events, publishers are now pushing multiple revenue streams. Who’s experimenting with new streams successfully, and how?
Platform distribution
The Web has become an archipelago of far-reaching platforms. Publishers are presented with the opportunity to use these platforms, from Google to Facebook to Twitter, as powerful distribution hubs. How are publishers strategizing to best use platforms for distribution and consumer engagement?
Some highlights from the agenda:
– Tessa Gould, director of native advertising at The Huffington Post, will present the fundamentals of creating an absurdly good native advertising campaign, highlighting key learnings and case studies gleaned directly from HuffPo’s strategy for native content advertising.
– Charles Yardley, the international managing director of Forbes Media, will discuss how the company is working to change the culture of publishing with a dedication to social journalism, helping brands find their voice and the narrative of story-telling.
– Will Hayward, BuzzFeed’s vp of Europe, will explore why some content is spreadable, while other lies flat. He will share why EQ matters more than IQ on the social Web and how advertisers and brands can inspire, engage and connect with users on a more personal level.
For a preliminary agenda and list of current speakers, please see here. We hope to see you in Barcelona.
Image via Shutterstock
More in Announcement
![](https://digiday.com/wp-content/uploads/sites/3/2022/11/DTA-banner-1280x720-1.jpg?w=439&h=277&crop=1)
Experian, Intuit Mailchimp and Rise are among this year’s Digiday Technology Awards finalists
This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising. Even with Google’s recent change of heart regarding third-party cookies in Chrome, the industry is embracing sophisticated data integration technologies to navigate away from cookies overall. […]
![](https://digiday.com/wp-content/uploads/sites/3/2023/03/Group-7.png?w=439&h=277&crop=1)
New York Times Advertising, MNTN and Dagne Dover are among 2024’s Future Leader Award winners
Digiday Media is pleased to announce the 2024 Future Leader Award winners. Representing brands, agencies, retailers and publishers, this year’s winners are not just focused on sustainability and social impact, but have also significantly contributed to their companies’ success. Their innovative and creative strategies have propelled their respective organizations forward, inspiring others in the industry. […]
![](https://digiday.com/wp-content/uploads/sites/3/2023/03/Group-7.png?w=439&h=277&crop=1)
PATRÓN Tequila, Vaseline and Burger King are shortlisted for the 2024 Future Leader Awards
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries. This year’s nominees, who were required to have 10 years of professional experience or less, have each demonstrated a solid commitment to innovation and delivering results in their respective industries. […]