Digiday welcomes new reporters Kimeko McCoy and Erika Wheless to cover marketing and commerce

digiday media

Digiday Media is excited to announce two new additions to the Digiday editorial team. With the new year upon us, and as we look forward to deepening our coverage of the marketing and commerce spaces, Kimeko McCoy and Erika Wheless join us as reporters, respectively, covering those key marketplace sectors.

“In their new reporting roles for Digiday, Kimeko and Erika will be crucial players in setting Digiday’s coverage course during a dramatically transforming time for our audiences,” said Digiday editor-in-chief Jim Cooper. “The stories of how brand marketing is evolving and how commerce is becoming a massive revenue engine across our coverage areas are just starting to be told and having talented reporters and writers on these beats will greatly expand and deepen our coverage.”

Kimeko McCoy joins us as a marketing reporter. McCoy comes to Digiday from Warner Media where she was a digital marketing specialist. Prior to that, she served as Adweek’s social editor and produced editorial content for papers like The Atlanta-Journal Constitution and The St. Augustine Record.

Erika Wheless joins Digiday as our new commerce reporter. She most recently covered investments at Financial Planning and previously spent time at AppNexus as well as 605. Wheless also spent a semester covering Etsy while completing her masters in journalism at the Craig Newmark Graduate School of Journalism at CUNY.

https://digiday.com/?p=387770

More in Announcement

Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.  A standout for one of several new categories this year — Best […]

Bloomberg Media, MG OMD, UM and Woo are 2023 Digiday Awards Europe winners

This year’s Digiday Awards Europe winners focused on incorporating new technologies and formats into campaigns, transcending traditional advertising and tapping into partnerships that unlocked desired audiences. Themes across the 2023 winners centered on maximizing the use of social media, amplifying brand engagement with tech and establishing synergistic brand partnerships.  Bloomberg Media secured the award for […]

Pepsi MAX, MiQ, Gamelight, Tripadvisor and Netflix are 2023 Digiday Awards Europe finalists

The focus for this year’s Digiday Awards Europe finalists centered on tech innovations, brand partnerships and collaborations, as well as creating compelling narratives. The shortlist entries share a common theme: creating content that resonates with audience interests and investing in partnerships to reach new markets. For example, Pepsi MAX secured a nomination for Best Use […]