Last chance to save on Digiday Publishing Summit passes is February 9
We’re happy to welcome John McDermott as the latest addition to the Digiday editorial team. He’s joining us to concentrate on platforms, including video, mobile and music, and how brands use them to reach their desired audiences.
John comes to us from Advertising Age, where he covered consumer electronics among other subjects. Prior to Ad Age, John wrote for Inc. His writing has also appeared in Vice, Playboy and The Awl. He’s also the proprietor of a lively Twitter feed that betrays a deep skepticism of needy brands in social media. That could come in handy.
Our editorial approach is to divide the digital media world into four key constituencies: brands, agencies, publishers and platforms. The goal is to tell the story of how companies in these areas, old and new, are adjusting their businesses to thrive as we leave the analog era behind. And we want to tell that story with honesty, some needed skepticism and a little fun.
Digiday has grown substantially over the past year. Our audience has more than doubled, and we’re now expanding our focus to better cover other platforms as well as retail. In July, Brian Braiker joined us as executive editor after serving in top editorial roles at Parenting and Adweek. We hope to add another reporter by the end of the year.
John starts with us next Monday, Oct. 28. In the meantime, you can reach him via email and @mcdermott.
More in Announcement
Critical Mass, Rare Beauty and Olipop are among winners of this year’s WorkLife Awards
This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across industries, honorees prioritized cultures built on learning, creativity and employee well-being, while adopting new technologies to modernize how teams collaborate and grow. Flexible, remote and hybrid models supported more inclusive and balanced work environments, paired […]
UBS, New York Times Advertising, Uber Advertising and The Wall Street Journal are Digiday Media Awards Europe finalists
This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints. In the Best Use of Interactive Content category, UBS […]
Coca-Cola, DIVE, Tribal Worldwide London, Volkswagen, Paper Crowns and Logitech G are Digiday Marketing and Advertising Awards Europe finalists
Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees prioritize frictionless journeys that deepen loyalty, strengthen brand perception and deliver sustained business results. In the new Best Out-of-Home Campaign […]