Last chance to save on Digiday Publishing Summit passes is February 9
We’re happy to welcome John McDermott as the latest addition to the Digiday editorial team. He’s joining us to concentrate on platforms, including video, mobile and music, and how brands use them to reach their desired audiences.
John comes to us from Advertising Age, where he covered consumer electronics among other subjects. Prior to Ad Age, John wrote for Inc. His writing has also appeared in Vice, Playboy and The Awl. He’s also the proprietor of a lively Twitter feed that betrays a deep skepticism of needy brands in social media. That could come in handy.
Our editorial approach is to divide the digital media world into four key constituencies: brands, agencies, publishers and platforms. The goal is to tell the story of how companies in these areas, old and new, are adjusting their businesses to thrive as we leave the analog era behind. And we want to tell that story with honesty, some needed skepticism and a little fun.
Digiday has grown substantially over the past year. Our audience has more than doubled, and we’re now expanding our focus to better cover other platforms as well as retail. In July, Brian Braiker joined us as executive editor after serving in top editorial roles at Parenting and Adweek. We hope to add another reporter by the end of the year.
John starts with us next Monday, Oct. 28. In the meantime, you can reach him via email and @mcdermott.
More in Announcement
Financial Times, Twitch and Politico are among the winners of this year’s Digiday Media Awards Europe
The winners of this year’s Digiday Media Awards Europe reflect a shift toward experiences that are participatory, connected and built across ecosystems rather than single channels. Digital campaigns increasingly crossed into the physical world, while data and technology enabled personalization at scale without losing cultural relevance or human tone. Interactivity replaced passive reach as the […]
Mountain Dew, Billups and Sky Sports are some of the winners of this year’s Digiday Marketing and Advertising Awards Europe
The winners of this year’s Digiday Marketing and Advertising Awards Europe demonstrate how data, technology and culture can converge to drive impact. Winning campaigns used real-time signals and advanced analytics to shape messaging and deliver measurable business outcomes, while technology enhanced experiences without replacing human connection. Brands earned relevance by embedding themselves in communities, cultural […]
Critical Mass, Rare Beauty and Olipop are among winners of this year’s WorkLife Awards
This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across industries, honorees prioritized cultures built on learning, creativity and employee well-being, while adopting new technologies to modernize how teams collaborate and grow. Flexible, remote and hybrid models supported more inclusive and balanced work environments, paired […]