Cookies, coffee, ‘Chef’ soundtrack: How Digiday Awards judges prepare for a campaign launch
Food, music, caffeine, adrenaline-infused panic: Every marketer handles the weeks of stress before a campaign launch differently. The 2016 Digiday Awards regular deadline is tomorrow at midnight, and marketers with entries to finish before the fees increase will be dealing with the stress of the deadline in any way they can.
Ahead of the deadline, five Digiday Awards judges — no slouches in the media and marketing departments themselves — shared how they and their teams get through the tough weeks before their work is released to the world.
Nick Yaeger, managing director, Politico FOCUS
This may seem a little weird but when crunch time hits, it is a guarantee that the “Chef” soundtrack will make an appearance in our office. Something about the Cuban beats brings us to a happy place. Oh yeah, and of course we need a baker’s dozen from Captain Cookie to keep us going.
Teal Newland, svp, marketing and partner management, Condé Nast Entertainment
Exercise. But not just exercise — exercise I can win. Flywheel, a group cycling studio, lets you compete against other participants and it feels so good to have a come-from-behind victory in minute 44 of a 45-minute class.
L
iberty Kelly, head of sales, Americas, Spotify
Without a doubt, music fuels the movement and feeds the soul. I am a ‘binge’ listener, which means I’ll listen to the same music over and over, which is energizing. For times when I really need to concentrate, I’ll play the “Deep Focus” playlist, which seems to work.
Ashley Serotta, senior director, digital marketing & e-commerce, Living Proof
Come in early, put on headphones and my ‘get things done’ playlist.
Kim Patel, senior manager, strategy & operations, AOL
Lots of bottled Starbucks iced coffee (in the office), and heading to work early that week blasting my ‘pump up’ playlist on Spotify.
Mike Isabella, director of consumer engagement, Timberland
Coloring books, yoga, long hikes. OK, that’s all a lie. Mostly panic, pizza and coffee. We call it the PPC method.
The regular deadline for the 2016 Digiday Awards is this Thursday, July 14. Learn more about the awards and enter by clicking here.
More in Awards
Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners
This year’s winners exemplify the power of creativity, innovation and collaboration in modern marketing. From campaigns redefining audience engagement through tailored content to groundbreaking uses of technology like AI and automation, these entries set a new standard. Brand partnerships emerged as a driving force, unlocking new markets and opportunities, while compelling storytelling proved essential in […]
Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For […]
Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners
This year’s winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global […]