DIGIDAY+ MEMBER EXCLUSIVES
Is it time to change the agency holdco model?
Industry observers wonder if it’s best to build, buy, or rip up and start again.
A look at Google's latest cookie extension
Media
WTF are data collaborations?
Data collaborations are popping up more and more in conversations with advertisers and publishers, but what exactly are they?
AI Briefing: NewFronts bring a week’s worth of AI news for advertisers
While online platforms debuted AI upgrades for users and advertisers, streaming startups touted ways to use visual AI and machine learning.
Publishers’ Privacy Sandbox testing enters a ‘holding pattern’
Google’s Privacy Sandbox needs some work before publishers say they’re willing to dedicate time and attention to testing further.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
There is a sense from agency sources that marketers are paying more attention to their paid search efforts this year.
How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens
Retail media’s growth spurt has made for more closed ecosystems, given there aren’t yet set standards across measurement and ad formats. Those closed networks have become one of the biggest challenges facing brands.
Digiday+ Research: Influencers see more Instagram engagement with still images than Reels
When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.
Future of TV
CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which types of first-party data are most important to marketers for ad targeting on streaming platforms.
How CTV platforms are pushing non-traditional ad formats — but not too far
Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials.
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
Media Buying
More companies like Continental, EY are offering employees a chance to work abroad to retain them
People who have been on a mobility assignment stay with EY longer, with an average 15% higher retention rate compared to their peers.
Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
While TikTok’s future in the U.S. hanging in the balance, agencies are already adjusting social media plans and preparing contingencies with clients and influencers – despite not hearing a lot from TikTok directly at this time.
Google’s antitrust trial spotlights search ads on the final day of closing arguments
Ads took center stage today in Google’s antitrust trial, as the U.S. Dept. of Justice sought to show the search giant as the only player in a game with rising prices.
Podcasts
Research
Amrita Bhasin is a 23-year-old who is currently calling Portland, Maine her home as she builds her own company.
Amrita Bhasin is a 23-year-old who is currently calling Portland, Maine her home as she builds her own company.
In this edition of the Glossy+ Research Briefing, we take a look at why more sports stars have been invited to the Met Gala in recent years than social media influencers.
In this edition of the Glossy+ Research Briefing, we take a look at why more sports stars have been invited to the Met Gala in recent years than social media influencers.
In just three years, July managed to grow its U.S. sales by over 400%. In its first year, the U.S. accounted for 10% to 20% of its revenue, but that figure has now grown to 30% to 35%.
In just three years, July managed to grow its U.S. sales by over 400%. In its first year, the U.S. accounted for 10% to 20% of its revenue, but that figure has now grown to 30% to 35%.