DIGIDAY+ MEMBER EXCLUSIVES
Bold Calls for the back half of 2025
Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
Here are the biggest misconceptions about AI content scraping
An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities.
WTF is behind the explosion of faceless creators?
Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer.
In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox
The explosive growth of “Grow a Garden” has brought new attention to Roblox — and rejuvenated marketers’ interest in its advertising power.
Marketing
Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.
Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.
Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.
Future of TV
YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025
At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch.
Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.
How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik
The talent manager and executive producer of “The Secret Lives of Mormon Wives” joined the Digiday Podcast to break down the process of the reality show finding a home on Hulu.
Media Buying
As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future
Efforts are underway to take IAS private but there are varying levels of interest from private equity groups.
Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform
Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.
The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
British, Australian and EU regulators are all looking into mega agency merger.
Annual research reports
Podcasts
Research
Recent research from Quad and the Harris Poll reveals a workplace trend that could fundamentally reshape how companies operate.
-
TalentWTF is a "keeper test"?
Recent research from Quad and the Harris Poll reveals a workplace trend that could fundamentally reshape how companies operate.
Ulta Beauty shoppers who have their hair or brows done within the retailer’s 1,400 in-store salons visit the store twice as often as those who only come in to shop. Now, after successful service partnerships with Cécred, Olaplex and Benefit, Megan Murray, Ulta Beauty’s vp of events and in-store experience, has big plans to build out more brand-centered activations with salon-focused marketing, including dedicated events.
Ulta Beauty shoppers who have their hair or brows done within the retailer’s 1,400 in-store salons visit the store twice as often as those who only come in to shop. Now, after successful service partnerships with Cécred, Olaplex and Benefit, Megan Murray, Ulta Beauty’s vp of events and in-store experience, has big plans to build out more brand-centered activations with salon-focused marketing, including dedicated events.
Retailers and marketplaces are stretching out their summer sales events to compete with Amazon’s longer, four-day Prime Day. But to stay competitive, an extended sales window isn’t enough on its own, sources say.
Retailers and marketplaces are stretching out their summer sales events to compete with Amazon’s longer, four-day Prime Day. But to stay competitive, an extended sales window isn’t enough on its own, sources say.