Limited Series
Future of TV series

This video series explores the state of the streaming ad industry.

Media

Daily Mail plans to debut a dozen YouTube shows in 2024 in long-form video push

Daily Mail is making a big push into long-form video with plans to debut a dozen shows on YouTube by the end of this year.

Publishers’ top tips for pitching advertisers at Cannes

The art of making sales at Cannes may not be the same strategy taught in business school.

AI Briefing: What would Steve Jobs say about Apple’s ambitions for AI?

Last week’s WWDC made plenty of headlines with various AI updates across Apple’s operating system and apps.

Special Edition
The third-party cookie primer

This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.

Marketing

Research Briefing: Amazon is having a busy week at Cannes

In this edition of the Digiday+ Research Briefing, we examine Amazon Ads’ new AI offerings and Omnicom partnership, how influencer agencies are capturing attention at Cannes and GroupM’s 2024 ad spending forecast, as seen in recent data from Digiday+ Research.

‘Agencies are behind clients’: David Jones on The Brandtech Group’s plan for generative AI

The confusion over AI is starting to give way to education, as marketers start to understand what they don’t know about AI.

Cannes Briefing: How Cannes Lions 2024 became the Festival of Creators

The power of the creator economy and its hold on the advertising industry is on full display at the Cannes Lions International Festival of Creativity this year.

Future of TV

Future of TV Briefing: A Q&A with BET’s Louis Carr on the upfront market so far

This week’s Future of TV Briefing features an interview with BET’s Louis Carr about how this year’s upfront market is progressing.

Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement.

Future of TV Briefing: 5 trends to track in this year’s upfront market

This week’s Future of TV Briefing looks at the changes that may — or may not — transpire during this year’s upfront cycle.

Media Buying

Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content

Omnicom said it’s building a new platform to enable this functionality across social media platforms, which will be ready by this fall and will be able to attribute orders purchased to a specific creator activation for their clients, via Omnicom’s Flywheel commerce cloud.

Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results

Omnicom and Flywheel can connect creator content to sales, another example of the holding company striving to move beyond media metrics to reach sales metrics for its clients’ investments.

Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets

The first-of-its-kind partnership with The Trade Desk will co-develop custom investment solutions for Omnicom clients on the major DSP platform. 


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Culture
How getting humor right at work can help bridge generational gaps

Joking around in meetings and informal chats can help make people feel more engaged and in tune with their coworkers in today’s hybrid environments.

more from Modern Retail
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Operations
Modern Retail Rundown: Slowing U.S. retail sales, Thrasio’s comeback & Care/of troubles

This week’s Modern Retail Rundown: what a slowdown in U.S. retail sales means for the economy, Thrasio plans comeback following its bankruptcy and vitamin brand Care/of shuts down subscriptions.