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DIGIDAY+ MEMBER EXCLUSIVES
WTF are AI agents?
Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.
The Trump presidency
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
What a second Trump presidential term means for media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound.
Google keeps cookies in Chrome
Media
Digiday+ Research: Publishers’ feelings about the media industry are shaky, but they’re still optimistic for 2025
Publishers are optimistic about this year in some important ways, but there are also some things they don’t feel optimistic about.
AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope
Court documents raise new questions about Meta’s use of copyrighted content, and how much execs knew about pirated datasets
Telcos in ad tech, haven’t we seen this movie before?
As T-Mobile prepares to write a $600 million check to get into the OOH sector, can it succeed where others have failed?
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Agencies have mixed feelings about using AI tools for product placements and influencer marketing
By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands?
What marketers need to know about Zepeto, the Korean metaverse platform
Due to its increased focus on individuals’ avatars and their appearances, the culture of Zepeto revolves heavily around virtual fashion.
Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much.
Future of TV
Future of TV Briefing: Inside Netflix’s CES meetings with ad buyers
This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.
AI Briefing: CES 2025 showcases more AI for TVs, wearables and advertisers
AI was yet again top of mind in Vegas, with companies showcasing more practical applications.
Future of TV Briefing: The top trends and developments that will shape the future of TV in 2025
This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2025.
Media Buying
GroupM’s leadership reorg gets an assist from a McKinsey exec
GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide roles.
How ad buyers and sellers are placing their bets in 2025
Executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
What does the ad market hold for investment execs heading into 2025? A curious mixture of optimism at the opportunity uncertainty can create, and trepidation due to clients holding back long-term spending.
Podcasts
Research
The Trump administration is already having a titanic impact on employers’ health strategies. And organizations are having to adapt their health and wellness plans.
The Trump administration is already having a titanic impact on employers’ health strategies. And organizations are having to adapt their health and wellness plans.
Hailey Bieber has been teasing her next launch for months now — which, officially, is dubbed the Peptide Lip Shape ($25).
Hailey Bieber has been teasing her next launch for months now — which, officially, is dubbed the Peptide Lip Shape ($25).
Quince, the direct-to-consumer brand known for its $50 cashmere sweaters, is expanding into new categories like fragrance and wellness as it works to position itself as more of a lifestyle company.
Quince, the direct-to-consumer brand known for its $50 cashmere sweaters, is expanding into new categories like fragrance and wellness as it works to position itself as more of a lifestyle company.