Insights from CTV leaders at Dentsu, Horizon Media and more
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Generative AI, not ad tech, is the new antitrust battleground for Google
Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers
After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.
Here are the biggest misconceptions about AI content scraping
An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities.
How Future is using its own AI engine to turn deeper engagement into ad dollars
Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers.
Marketing
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.
Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.
Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.
Future of TV
Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers
This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.
YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025
At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch.
Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.
Media Buying
As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future
Efforts are underway to take IAS private but there are varying levels of interest from private equity groups.
Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform
Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.
The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
British, Australian and EU regulators are all looking into mega agency merger.
Annual research reports
Podcasts
Research
Just because the job market is more competitive than ever, don’t let a hasty decision become an albatross, hiring experts say.
Just because the job market is more competitive than ever, don’t let a hasty decision become an albatross, hiring experts say.
This week, I checked in with the firms tracking Amazon’s recently-expanded Prime Days sale, which runs for two extra days this week, to learn how this year may look different for participating brands. Additionally, fragrance juggernaut Dsm-firmenich gets a new president, Target welcomes its latest social-first beauty brand, and Kate Moss shutters her 3-year-old beauty and wellness company.
This week, I checked in with the firms tracking Amazon’s recently-expanded Prime Days sale, which runs for two extra days this week, to learn how this year may look different for participating brands. Additionally, fragrance juggernaut Dsm-firmenich gets a new president, Target welcomes its latest social-first beauty brand, and Kate Moss shutters her 3-year-old beauty and wellness company.
As more consumers find balance between indulgent and healthy food choices, more are craving decadent snacks after years of better-for-you variations.
As more consumers find balance between indulgent and healthy food choices, more are craving decadent snacks after years of better-for-you variations.