Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
The CMO-CCO split is becoming a corporate fiction
The longstanding divide between marketing and communications is eroding -- not with a bang but with a slow, steady merging of responsibilities.
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Here is a comprehensive overview of what makes each of the ID providers unique and what types of clients they are best suited.
This limited editorial series from Digiday explores how commerce media, from e-commerce to retail media networks, has entered a new era.
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Amazon's DSP has seen a growth in advertisers' use of and preference for the platform over the last year and a half, as others such as The T…
Amazon's DSP has seen a growth in advertisers' use of and preference for the platform over the last year and a half, as others such as The T…
The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed, as Digiday editors discussed on this episode of the Digiday Podcast.
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Media BuyingHow Amazon aims to do more with less
The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed, as Digiday editors discussed on this episode of the Digiday Podcast.
Younger shoppers are cutting back on Chipotle, but spending more at Coach. As Gen Z mixes bargain shopping with luxury splurges, brands are charged with finding the middle ground.
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AI StrategiesJohn Furner will be the CEO for Walmart's AI era
Younger shoppers are cutting back on Chipotle, but spending more at Coach. As Gen Z mixes bargain shopping with luxury splurges, brands are charged with finding the middle ground.
This week, I checked in on how the demand for high-performing fragrances is driving new technologies and product categories. Additionally, both L’Oréal and The Estée Lauder Companies made global investments, and Hourglass founder Carisa Janes introduced a new beauty line.
This week, I checked in on how the demand for high-performing fragrances is driving new technologies and product categories. Additionally, both L’Oréal and The Estée Lauder Companies made global investments, and Hourglass founder Carisa Janes introduced a new beauty line.
Blended workforce models — combining independent contractors with full-time employees — have evolved from experimental tactics into business-critical strategies.
Blended workforce models — combining independent contractors with full-time employees — have evolved from experimental tactics into business-critical strategies.