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GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
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Publishers continuously assess how to use AI without compromising editorial standards. Here's how they're doing it.
Publishers continuously assess how to use AI without compromising editorial standards. Here's how they're doing it.
WPP Media's partnership with Genius Sports brings first-party audience data to the game, which may help lead to better outcomes for clients.
WPP Media's partnership with Genius Sports brings first-party audience data to the game, which may help lead to better outcomes for clients.
This week's Modern Retail Podcast examines the brand activations around Super Bowl LX.
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TechnologyWalmart is basically a tech company now
This week's Modern Retail Podcast examines the brand activations around Super Bowl LX.
This week, we're talking about the Super Bowl. With the biggest American sporting event of the year taking place this weekend, editor-in-chief Jill Manoff sat down with Carey Collins Krug, the CMO of Abercrombie & Fitch, which has big plans tied to its title of "official fashion partner of the NFL."
This week, we're talking about the Super Bowl. With the biggest American sporting event of the year taking place this weekend, editor-in-chief Jill Manoff sat down with Carey Collins Krug, the CMO of Abercrombie & Fitch, which has big plans tied to its title of "official fashion partner of the NFL."
