Publishers with newsletter-focused businesses are looking to grow their editorial and sales teams this year — but cautiously, to keep spendi...
Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising
Media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base.
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Special Edition
Social Fragmentation
Digiday published a limited, eight-piece series analyzing a fragmented social media landscape. To see the full series and participate in a “chat” about what we covered, join Digiday here in our spin on an AOL chat room on the series.
DIGIDAY+ RESEARCH
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable market…
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable market…
Media
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Newsletter publishers cautiously plan to expand editorial and sales teams - Magna 2023 forecast paints a resilient U.S. market, thanks to retail media and streaming
- How agencies are shaping the future of DEI beyond their own walls
- TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
- Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown
Marketing
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With podcast advertising maturing, more mainstream brands want in on growthPodcasts, once a go-to marketing channel for direct-to-consumer brands, have become a mainstay for more seasoned advertisers, agency executi...
- Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
- As its future hangs in the balance, TikTok tries to keep advertisers on its side
- How gaming organization OTK strikes a balance between creator-ownership and more traditional executive experience
- When it comes to TikTok, some marketers proceed with caution
Future of TV
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Fubo’s Lynette Kaylor typifies the modern TV ad sales execThe former Merkle exec joined the Digiday Podcast to talk about how data-driven the TV and streaming advertising business is becoming.
- What to watch for in TV advertising’s 2023 upfront market
- Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell
- Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out
- Future of TV Briefing: YouTube makes its case for the TV ad industry’s measurement makeover
more from
Modern Retail
Operations
DTC Briefing: 4 founders on when is the right time to discontinue a productOn its face, launching new products seems like a straightforward way for a brand to grow revenue. But if it goes wrong, it can be a costly endeavor. Four founders spoke with Modern Retail about how they thought through the decision to discontinue certain products.
Operations
DTC Briefing: 4 founders on when is the right time to discontinue a productOn its face, launching new products seems like a straightforward way for a brand to grow revenue. But if it goes wrong, it can be a costly endeavor. Four founders spoke with Modern Retail about how they thought through the decision to discontinue certain products.
more from
Glossy
Beauty
Beauty & Wellness Briefing: Eos capitalizes on momentum in the shave categoryEos’s growth in the shaving category appears to buck the industry’s trajectory. According to Mintel’s 2022 Shaving and Hair Removal Products report, the U.S. shaving and hair removal market is expected to drive $3.7 billion in total 2022 retail sales, a decline of 0.3% from 2021.
Beauty
Beauty & Wellness Briefing: Eos capitalizes on momentum in the shave categoryEos’s growth in the shaving category appears to buck the industry’s trajectory. According to Mintel’s 2022 Shaving and Hair Removal Products report, the U.S. shaving and hair removal market is expected to drive $3.7 billion in total 2022 retail sales, a decline of 0.3% from 2021.
more from
WorkLife
Culture
Economic fears could put brakes on business travel reboundIt’s not all smooth sailing for business travel. Uncertainty about the economy has bosses eyeballing expenses, which could prove to be a drag on the sector’s recovery. For example, Apple, in a push to cut costs and prevent layoffs, has curbed travel significantly. And it's no wonder, with business travelers headed to New York City expected to shell out $800 a day. The post Economic fears could put brakes on business travel rebound appeared first on WorkLife.
Culture
Economic fears could put brakes on business travel reboundIt’s not all smooth sailing for business travel. Uncertainty about the economy has bosses eyeballing expenses, which could prove to be a drag on the sector’s recovery. For example, Apple, in a push to cut costs and prevent layoffs, has curbed travel significantly. And it's no wonder, with business travelers headed to New York City expected to shell out $800 a day. The post Economic fears could put brakes on business travel rebound appeared first on WorkLife.