DIGIDAY+ MEMBER EXCLUSIVES
After years of caution, pharma advertisers are embracing influencer marketing
Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind?
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How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responsesApril 16, 2024 • 5 min read
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In the marketing world, anime is following in the footsteps of gamingMay 2, 2024 • 4 min read
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Research Briefing: Frequency capping matters most on streaming platformsMay 2, 2024 • 5 min read
A look at Google's latest cookie extension
CMA’s latest on Google’s Privacy Sandbox sparks doubt among ad execs
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
Inside Google’s latest move to postpone the cookie apocalypse
Google delays third-party cookie demise yet again
Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary
Media
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search for alternatives
Vodafone is working with Adform in its search for alternatives to third-party cookies.
Future of TV
Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series
This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series.
CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs.
Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
Thirds-party partnerships take center stage as the 2024 NewFronts kick off.
Media Buying
How companies can avoid creating an accidental manager: The Return podcast, season 3, episode 2
Just because you are good at a particular skill doesn’t mean that you would make a good manager. So, why is that the standard career path?
MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy
Trading partners such as Magnite, PubMatic, and Index Exchange have returned as part of the DSP’s relaunch under the Infillion banner.
Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Sir Martin Sorrell’s agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it’s affecting the agency’s ability to operate.
Podcasts
How Nuuly plans to retain customer subscriptions, data after its first growth spurt
How Newsweek is pursuing audience and revenue growth this election year
Research
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
According Getmyboat, “business meetings and functions” is the number two most popular reason to rent a boat.
According Getmyboat, “business meetings and functions” is the number two most popular reason to rent a boat.
On Friday morning, Rosie Huntington-Whiteley posted a note to her Instagram elucidating the future of Rose Inc., the brand she launched in 2021.
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Member ExclusiveWhen to fundraise, according to beauty leaders
On Friday morning, Rosie Huntington-Whiteley posted a note to her Instagram elucidating the future of Rose Inc., the brand she launched in 2021.
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They’re pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They’re pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.