Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
Digiday+ Member Exclusives
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How media buyers view the retail media landscape — from Amazon to Walmart to WawaMarch 21, 2024 • 10 min read
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Pitch deck: How Amazon is selling ads on Prime Video to advertisersJanuary 29, 2024 • 12 min read
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Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tierApril 1, 2024 • 6 min read
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Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdownMarch 7, 2024 • 13 min read
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Digiday+ Research: Cookie deprecation eclipses the economy as publishers’ biggest challenge this yearFebruary 5, 2024 • 4 min read
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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
May 2, 2024 • 8 min read -
Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay
Google may have pressed pause on cookie deprecation but publishers' cookie-less tests persist.
May 2, 2024 • 9 min read -
Research Briefing: Frequency capping matters most on streaming platforms
In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.
May 2, 2024 • 5 min read -
Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series
This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series.
May 1, 2024 • 8 min read -
CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs.
May 1, 2024 • 4 min read -
Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay
The proverbial can had already been kicked down the road a few times and doing so again allows more time to potentially minimize the impact on advertisers.
April 30, 2024 • 6 min read -
Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back
When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.
April 29, 2024 • 5 min read -
Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate.
April 29, 2024 • 6 min read