It’s a sign of where the centers of gravity are in the tech world that the Facebook developer’s conference, f8, has taken on the kind of frenzied speculation reserved for Apple events or, in a different era, the network upfronts.
There’s little doubt that Facebook will roll out some substantial new products on Thursday. The company has been tinkering of late, hardly rolling out gamechanging advances. And the new competition from Google has certainly focused the company. (Those new autopopulating Facebook Smart Lists sure do look and act quite a bit like Google+ Circles.) The f8 event is devoted to Facebook’s platform, and Thursday will likely mark its decisive turn toward the content industry.
That is likely to come in the form of a raft of new Facebook buttons. The like button was just the beginning. There are reports Facebook is going to introduce buttons for people to indicate what they read, listened to, and watched. I’ve also heard talk of a buy button, which would be a major step for Facebook to become the middleman for e-commerce companies. Retailers probably aren’t crazy with the idea of Facebook collecting all that data on their customers, but everyone has Facebook accounts. It makes sense for Facebook to power transactions — and take a little cut.
But the main focus will likely be content. Silicon Valley giants from Microsoft to Apple to Google have long been hell-bent in getting into the content-distribution business. Now Facebook takes that step. Zuckerberg used to compare how many “stories” users created on Facebook via status updates to what newspapers produce. That wasn’t exact. But Facebook now has the opportunity to drive more content consumption. A revamped profile is built around that, according to Mashable.
More in Media
Earnings from social and search players signal that AI will be a long-play investment
Giants like Google, Meta and Microsoft say investors and advertisers might have to wait longer for AI to generate a better return on investment.
Why some publishers aren’t ready to monetize generative AI chatbots with ads yet
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Tentpole events and franchises are helping publishers lock in advertising revenue.