Join us Sept. 14-16 in Miami to connect with top publishing leaders
The coolest shoe on the street is a 44-year-old from an earlier era.
The Adidas Stan Smith seems suddenly ubiquitous, but its rise hasn’t been as sudden as it seems. Adidas had already sold more than 40 million pairs of the shoes, when it decided to breathe new life into an old classic by first completely wiping it off the market in 2012 and then reintroducing it with careful, almost surgical precision in 2014. This was accompanied by an aggressive marketing push, with social media celebs and influencers such as Celine designer Phoebe Philo and singer Pharrell Williams at the forefront.
To read the rest of this story, please visit Glossy.
More in Marketing
Anthropologie is launching Nike as sneaker shoppers increase nearly 30%
The retailer is planning a full digital campaign to accompany the launch. The first of nine styles launched on Monday, with the rest rolling out by September 21.
Future of Marketing: Brands want creators who can win over humans and machines at once
Why creator briefs are starting to look like a map of AI search queries.
Ace Hardware adds weather-triggered programmatic ads to retail media strategy
Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.