Clients are asking agency buyers to keep their brands away from news about Donald Trump, an unprecedented request considering that, after noon today, he will be the President of the United States. Usually, brands either buy news and politics, or don’t. “Now, we’re seeing a third category,” said a buyer. “We have advertisers in news and politics who are sitting out for Inauguration news and for Trump news. Now that there’s just one guy left, you can’t even pretend you’re speaking to everyone.” Buyers declined to name specific clients, but said that those staying away from Trumpian news are those that skew older, who normally ride a wave of higher news ratings. Some clients are also citing “moral obligations” for staying away from Trump.