At Huge, social teams will be mostly quiet this debate night — and for the three to follow. “It would really feel inappropriate. Nobody is listening to brands tonight,” said Nadina Guglielmetti, head of social media. But many brands can’t seem to resist Super Bowl-sized numbers. With 100 million poised to tune in, social teams at Tecate and Audi are all ready to respond. “For us, this effort is the Super Bowl of a marketing plan for 2016,” said Felix Palau, who heads marketing at Tecate.