DIGIDAY+ MEMBER EXCLUSIVES
Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness
The long search for order in advertising’s AI future.
Media
AI royalties for small and midsize publishers: collective licensing’s next big play
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.
The Economist licenses its content to enterprise clients’ private LLMs
The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.
Media Briefing: Why some publishers are flipping their position on whether to block AI bots
Some publishers that blocked all AI bots are rethinking their stance, as AI platform traffic raises new monetization and access trade-offs.
Marketing
How Gen Z is rewriting the career playbook
The youngest generation in the workforce has found a new career coach: social media.
In graphic detail: How AI is going to shape influencer marketing next year
With AI transforming the industry, Digiday has charted how the tech is expected to impact influencer marketing over the next year.
Brands are betting on creators to make their next hit series
Brands are betting (again) on original content, but this time with creators at the helm in hopes to make it stick.
Future of TV
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
The Sora-TikTok U.S. era of short-form video
Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray.
Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?
This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.
Media Buying
WTF: Ad Context Protocol?
Open standard aims to let AI agents negotiate directly across ad tech, with comparisons to OpenRTB and header bidding.
Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’
BOK on the future of agentic advertising, the death of the platonic era of buy- and sell-side platforms, and novel experiments on publishers monetizing AIOs.
Ars X Machina’s agile mix modeling penetrates the walled gardens to measure them against other channels
Ars X Machina has commercially launched its agile mix modeling proprietary platform, which aims to deliver full campaign measurement across offline and online channels — the full funnel.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
It’s the workplace epidemic nobody’s talking about but that everybody’s experiencing, and it’s costing companies a real financial hit while burning out their best people.
It’s the workplace epidemic nobody’s talking about but that everybody’s experiencing, and it’s costing companies a real financial hit while burning out their best people.
In two weeks, Bubble will launch its latest product, on its e-commerce site. But before that, it’s trying something new: It’s offering the product as a free add-on to Glamsquad’s in-home makeup service. The service is dubbed “Bubble Skin Prep.”
In two weeks, Bubble will launch its latest product, on its e-commerce site. But before that, it’s trying something new: It’s offering the product as a free add-on to Glamsquad’s in-home makeup service. The service is dubbed “Bubble Skin Prep.”
Frozen foods have long been staples among Americans looking for convenience. But inflation is igniting new interest in the category as shoppers seek value.
Frozen foods have long been staples among Americans looking for convenience. But inflation is igniting new interest in the category as shoppers seek value.