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Media

Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition

Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe

How agencies, publishers and platforms are actually using AI agents

Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow.

Why men and women view their tech careers so differently

While 75% of men believe career development opportunities are equal, only 60% of women share that view.

Marketing

Why 4As’ new EVP Sylvia Banderas Coffinet is investing around ‘representation and innovation’

As the industry evolves, 4A’s Sylvia Banderas Coffinet wants to turn diversity into measurable business impact.

Walmart develops AI tools to help suppliers better understand customer data

The platform’s data aims to identify the points of conversion for brands, physically and digitally.

In Graphic Detail: How AI search is changing brand visibility

We explore recent data illustrating the search dilemmas facing marketers — and the potential solutions.

Future of TV

Future of TV Briefing: Streaming advertising’s supply-demand imbalance

This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.

Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.

Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.

Media Buying

How retail execs will evaluate ChatGPT checkout this holiday season

After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.

Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold

Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest.

AWS’ RTB Fabric marks a new front in the battle between Amazon and Google

It marks a strategic countermove against Google Cloud Platform — the ad giant’s AWS competitor — which has spent the past three years gaining ground among major ad tech companies.


Custom research

The rise of deep research: How agencies are using AI for strategy, content and client pitches

Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.

Digiday+ Research: A look at brands’ 2024 holiday marketing plans

This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.

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Fashion
How Annie’s Ibiza is leveraging the holidays to drive traffic to its first US store

Annie’s Ibiza has brought its signature partywear to New York with a SoHo store heavy in holiday sparkle, marking the next phase of the cult label’s global expansion.

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