Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold

Media Buying Briefing: New York’s new generation of Mad Men

Future of Marketing Briefing: Marketers confront a new kind of brand safety problem in AI video

Media Briefing: Step by step, publishers are building toward an agent-led ad business

Agentic AI-driven media trading could wipe out a lot of the problems caused by its programmatic predecessor. Namely, ad tech middlemen.

In Graphic Detail: How AI search is changing publisher visibility

AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility — but not traffic.

AI royalties for small and midsize publishers: collective licensing’s next big play

Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.

Some creators say brands are delaying their holiday deals later than ever this year

After front-loading budgets in the first half of the year, brands strike last-minute deals with creators ahead of the holiday shopping season.

Agency new business crunch now permanent, say execs

Agencies report unreasonable deadlines and time commitments from clients are becoming more common, while new research reveals marketer and agency despair at pitch process.

How one Midwestern department stores sees itself as a ‘hidden gem’ for ‘Instagram brands’

Iowa-based Von Maur considers itself an underdog among department stores. But the retailer says it has unique qualities that are attracting hip brands like Dagne Dover, Ana Luisa and Lulus.

Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.

Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.

The Sora-TikTok U.S. era of short-form video

Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray.

Media Buying Briefing: New York’s new generation of Mad Men

Four independent shops of different stripes and capabilities keep the flame of originality alive in the city that never sleeps.

The great TID controversy takes another turn as Prebid moves to clarify its position 

After backlash from the buy-side, Prebid will add an option for publishers to choose between the new SSP-specific format or the traditional global ID.

From hatred to hiring: OpenAI’s advertising change of heart

In less than a year, OpenAI execs have stopped the scorn and instead embraced the advertising world. We trace each tentative step.

Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs

Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

How creators are becoming their own networks with Night agency’s David Huntzinger

How The Trade Desk faces growing challenges amid rising competition

A day in the life of Stephanie Wu: How Eater’s EIC uses Slack reminders, a color-coded calendar and Google Docs to stay atop her to-do list

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

Digiday+ Research: Publishers identify the top trends among Gen Z readers

Digiday+ Research: Publishers pull back their dependence on digital revenue